Home Conversations Behaviour Having “Hiya” ConversationsBehaviourPublic mannersCustomsCulturalGeneral CustomsImage / FaceKeeping you facePhilippinesTraditions Having “Hiya” By Marco de Groen - Feb 14, 2014 SHARE Facebook Twitter “Hiya” or shame is an important concept of the Philippine culture. If you don’t have shame, you’re considered a disgrace to your family.