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Use formal titles

When you are having a meeting with your Chinese associates, always address them by titles. i.e. Director Wu, Chairman Chen. If you don’t know somebody yet, just start with “xian sheng” or “xiao jie,” which means Mister or Miss/Mrs in Chinese. It is very important to keep in mind someone’s family name, which comes before the first name of a Chinese person. ( As in “Yao Ming”,“Yao” is the family name.)