Many Chinese have great trust in western products and services, and rate their quality often higher than their Chinese counterparts. From a B2B perspective, Western suppliers of products and services should demonstrate their focus on safety, reliability, user friendliness and comfort. Chinese business partners are then more likely to view collaboration as a way to create added value.
- Respect
- Accepting objects
- When Doing Business
- Behaviour
- China
- Cultural
- Customs
- Image / Face
- Traditions
- Products
